Are you telling a story or hiding behind the jargon?

Are you telling a story or hiding behind the jargon? August 19, 2025 Firms often struggle to articulate what truly sets them apart. Recently, my business networking group had a lively discussion about pitching your story. One colleague, Siobhan Casey of Casey & Fox, shared a quote that summed it up brilliantly: A fantastic 60-second […]

The dreaded blank page: How to overcome writer’s block

The dreaded blank page: How to overcome writer’s block January 31, 2025 ‘Write, damn it …write!’ It is all I can hear in my head sometimes as the cursor keeps blinking — mocking me as I start to go snow-blind.‘Why is this so hard?’The irony isn’t lost on me. I am, after all, trying to […]

The Five-step plan to copywriting

The Five-step plan to copywriting April 30, 2024 Telling a story or writing an excellent copy requires structure and planning. As a copywriter, I’ve learned five key principles to be mindful of. If you are starting your career as a copywriter or have been in the game for a while, always keep these handy in […]