Blog
And if it doesn’t, it should! Every project starts with a brief. And honestly, sometimes the first time you open it, you instantly know: this is...
…Lessons learned the hard way! When I first started my business, everyone said: you need a website. As a writer working with architects, designers and female-led...
Firms often struggle to articulate what truly sets them apart. Recently, my business networking group had a lively discussion about pitching your story. One colleague,...
I’ll be honest. Writing about yourself is hard, and it can often feel like bragging. It is tough to find the balance between sounding credible and sounding...
‘Write, damn it …write!’ It is all I can hear in my head sometimes as the cursor keeps blinking — mocking me as I start...
Starting your business can be exciting. Meeting new and interesting people, setting your hours, and being in control of realistic targets and deadlines. But most...
Telling a story or writing an excellent copy requires structure and planning. As a copywriter, I’ve learned five key principles to be mindful of. If you are starting...
If not for Julius Caesar and the Egyptians that may have been today’s date. What now? The earth takes 365 days, 5 hours, 48 minutes, and...
After a well-deserved Christmas break, we ease into the new year with the United Cup in Perth and Sydney, a mixed-teams event that had its...
