Are you telling a story or hiding behind the jargon?

Are you telling a story or hiding behind the jargon? August 19, 2025 Firms often struggle to articulate what truly sets them apart. Recently, my business networking group had a lively discussion about pitching your story. One colleague, Siobhan Casey of Casey & Fox, shared a quote that summed it up brilliantly: A fantastic 60-second […]

5 Ways to Make Your Architecture Firm’s About Page Less Boring

5 Ways to Make Your Architecture Firm’s About Page Less Boring June 19, 2025 I’ll be honest. Writing about yourself is hard, and it can often feel like bragging. It is tough to find the balance between sounding credible and sounding human. And as architecture and design firms are focused so much on the creation, their About […]

The Five-step plan to copywriting

The Five-step plan to copywriting April 30, 2024 Telling a story or writing an excellent copy requires structure and planning. As a copywriter, I’ve learned five key principles to be mindful of. If you are starting your career as a copywriter or have been in the game for a while, always keep these handy in […]