Are you telling a story or hiding behind the jargon?
Are you telling a story or hiding behind the jargon? August 19, 2025 Firms often struggle to articulate what truly sets them apart. Recently, my business networking group had a lively discussion about pitching your story. One colleague, Siobhan Casey of Casey & Fox, shared a quote that summed it up brilliantly: A fantastic 60-second […]
5 Ways to Make Your Architecture Firm’s About Page Less Boring
5 Ways to Make Your Architecture Firm’s About Page Less Boring June 19, 2025 I’ll be honest. Writing about yourself is hard, and it can often feel like bragging. It is tough to find the balance between sounding credible and sounding human. And as architecture and design firms are focused so much on the creation, their About […]
The dreaded blank page: How to overcome writer’s block
The dreaded blank page: How to overcome writer’s block January 31, 2025 ‘Write, damn it …write!’ It is all I can hear in my head sometimes as the cursor keeps blinking — mocking me as I start to go snow-blind.‘Why is this so hard?’The irony isn’t lost on me. I am, after all, trying to […]
Learning from being live on air with 1230 TWC business beat
Behind the pen Learning from being live on air with 1230 TWC business beat May 27, 2024 Starting your business can be exciting. Meeting new and interesting people, setting your hours, and being in control of realistic targets and deadlines. But most of all, it means doing something you are passionate about that brings you […]
The Five-step plan to copywriting
The Five-step plan to copywriting April 30, 2024 Telling a story or writing an excellent copy requires structure and planning. As a copywriter, I’ve learned five key principles to be mindful of. If you are starting your career as a copywriter or have been in the game for a while, always keep these handy in […]
Leap day… an extra day!
Leap day… an extra day! February 29, 2024 What were you doing on the 29th of September 2022? If not for Julius Caesar and the Egyptians 🇪🇬 that may have been today’s date. 🤔 What now?The earth takes 365 days, 5 hours, 48 minutes, and 56 seconds to orbit the sun. Awkward…A single orbit is […]
Launching the Tennis Season, the United Cup 2024 sets the stage for a year of thrilling matches!
Launching the Tennis Season, the United Cup 2024 sets the stage for a year of thrilling matches! December 29, 2023 After a well-deserved Christmas break, we ease into the new year with the United Cup in Perth and Sydney, a mixed-teams event that had its inaugural championship in January 2023. USA claimed the first-ever title […]
Smart homes—we need them now!
Smart homes—we need them now! October 14, 2021 Some tips to take away from a Victorian retrofit There was a fantastic ad I saw the other day, where a man got locked out of his smart home after visiting the dentist. With a mouth numbed and appearing to be full of cotton wool, his speech […]
Nurdles ahoy!
Nurdles ahoy! August 4, 2021 The plastic pellets causing havoc I had not heard of the word ‘Nurdles’ till a couple of months ago. If you’ve been watching the news, you may recall the explosion of a cargo vessel ‘The X-Press Pearl’ in May, just off the Western Coast of Sri Lanka. This has caused […]
