Five Must-Dos If You Have a Website
...Lessons learned the hard way!
When I first started my business, everyone said: you need a website.
As a writer working with architects, designers and female-led businesses, it was even more important. Your website is your digital studio, portfolio, and first impression rolled into one.
I built mine myself – with tutorials, research, templates, trial and error. And honestly I was proud of it.
But a recent refresh taught me a few valuable lessons that I now always share with my clients.
Fresh professional eyes always reveal opportunities you never see yourself.
✨ Here are the biggest lessons I learned – and the ones I recommend to anyone with or wanting a website.
1. Be crystal clear about what you do and who you help
Ask: If a stranger lands on your homepage today, could they describe your business in one sentence?
The goal is clarity – we don’t want your customers guessing!
2. Human language beats jargon every time
Architecture and construction love complex language. It comes naturally.
Ask: Can your client hear your voice?
Tell a story. Speak to your client, not your peers.
3. Make Google your friend
Before you write a word – think about SEO.
Use keywords, clear headings, and location-based pages when needed.
Ask: How do your clients discover your business?
4. Give your visitors a next step
Don’t let them browse and leave – your website shouldn’t be a dead end.
Ask: What’s the one action you want visitors to take?
Add a simple CTA: book a call, get a quote, download a resource.
5. Showcase your thinking and results
Most portfolios just show pictures. And that’s not enough – especially in this industry.
Ask: If you removed the images, would your expertise still be clear?
Share the: Problems > Solutions > Impact.
A short case study goes further than a portfolio ever will.
These insights change the way I approach websites for myself and for my clients.
A few simple tweaks can turn your website from “online business card” into a powerful marketing tool – one that works for you, even when you’re not online.
Want to talk about this further?
Post Tags :
Share This :
Welcome to my blog—a space where I share content tips, industry insights, and storytelling strategies for architects, engineers, and creatives in the AEC world.
Whether you’re looking to improve your website copy, connect with your audience, or simply get inspired, you’ll find something here to spark ideas and support your journey.
